PinnedHannes Mueller4 C — the Creative Sector’s Chance to Save Itself.The school of the 21st century formulates four competences that will be crucial in the future: Communication, collaboration, creativity…Sep 12, 2021Sep 12, 2021
PinnedHannes MuellerCompensation of creative work: value beats timeThe most popular compensation models for creative agencies are based on hours worked. Although the quasi-standard around the globe, this…Jun 16, 2021Jun 16, 2021
Hannes MuellerCreative pitch: Competition without a winnerAlmost fifty per cent of advertisers in Switzerland use pitches when choosing a new creative agency partner. As standard as this practice…Apr 2, 2021Apr 2, 2021
Hannes MuellerDiversity — the key to creativityA number of studies have impressively demonstrated the positive effect of demographically mixed managements on a company’s success. No…Dec 4, 2020Dec 4, 2020
Hannes MuellerCreativity — the ultimate key to innovation, if used correctly.Creativity is the magic word of the times. Its impact as a key to progress has been proven countless times in the history of mankind. But…Dec 2, 2020Dec 2, 2020
